It’s 1:21am and I just woke up. I slept way too early and in a different room than usual. Very unlike me—I’ve spent the last few months perfecting a fixed sleep routine. That has been a major win for me. Anomalies will still happen, I guess.
I’d been very excited in the hours before I drifted off. I had been creating lots of content and advising strangers online. NOTHING gets me more excited that those two things. I become a bit like a dopamine-infused bunny. It’s a clear signal about the things that excite me, and what my purpose and giftings are.
What things make you feel that way?
I finally forced myself to put down my device. I thought I’d have a good read to wind down and quiet my mind. Continue where I left off with Quiet, the book by what’s her name, Susan Caine. Behold, I fell soundly asleep.
I woke up not from a dream but from some discomfort with the room conditions, and because I just tend to wake up midnight when I sleep earlier than 12am. And I woke up with a rousing and clear signal in my spirit.
It said “Just teach.”
“Just teach people what you know. Across formats. Writing, video. Put it out there. Consistently, copiously, authoritatively. Things will take off from there.”
Wow.
Talk about a word from God. This makes so much sense. I’ve been learning a lot about authority lately, and as you know, have been in the content game for at least a few months. Every day, I’ve come with fresh determination and renewed focus. But this feels like a defining moment for me.
It felt like “Just teach and let things take off from there.” I feel so ready and emboldened. Like I’ve been given permission. This lines up with the principles of personal branding that a certain expert recently shared on Youtube in his now-famous six hour masterclass. Give people real value for free and at scale and watch your coffers become lined with cherished opportunities.
This really is the essence of the content game we’ve all been playing for some time now. Somehow, it became public gesturing and crass self promotion instead of serving real value.
I’m ready to dive in, no holding back. Especially at this point where I have kissed corporate goodbye. I feel like this is the work I’m supposed to be doing. I always knew that, yet this feels new.
Writing will remain my first station as it’s always been. I will immerse myself in video too. I have recognized, after lots of trials and error, that I have a true gift for it.
This newsletter will remain my primary and most intimate channel.
You’ll get everything first, in its most raw form. I really feel like what I have just shared with you—to just go teach what you know; abundantly, authoritatively—will be a game changer if you apply it.
A few things to note: today’s issue will resonate more with you if you’re a builder or entrepreneur in some sense. I’m going to be writing more to that audience in this season.
It’s going to be a lot going forward. Stay strapped in, and feel free to give me feedback and what’s working and what isn’t.
As per my last email to you, it really is Geronimo season.
Let’s teach, shall we?