Hello friend,
How are you?
I hope the second week of February was good for you.
Thanks for the feedback on my last newsletter! [Re-divisions.] You’ll see movement on that soon.
It was a great week for me, where ‘great’ is measured by mistakes, imperfection and pristine clarity.
I made three great decisions this weekend all of which were less is more moves.
First: Beehiiv is now home. 🏡
I moved fully to beehiiv. After hours twiddling with DNS records. This is now my corner of the internet, my digital home. Enough of trying to a web designer.
This move itself is a massive win by way of the struggles and clarity that came with it, but that would be another edition.
Breakups and restructuring. ⛓️💥
I put my coaching program on pause to do some much needed revision. I’m clearer on my ideal client, offering and getting into mental shape for what comes next.
This also meant cancelling some client sessions and saying goodbye to a particular naughty client. Ugh.
BR, my dear, I am NOT talking about you. 🫶🏼 You are my ideal client!
It felt like a break up, but a good one. I’ll be circling back with my real ones soon.
No more video 🎥❌
I decided not to host a video podcast after all. After all the flyers and hype. This decision is only a few hours old—don’t tell the invited guests yet.
Don’t get me wrong—we will still record our podcast. It’s just not going to be published in video format as originally intended. It’s going to be as a written interview.
Eww, who wants that? A written interview?
I do, and I think some others too. Writing has always been my first and ultimate expression.
Video comes with a lot of editing work, which I don’t mind, but not now. I was pushing myself too broadly… I really need to focus.
I made a video (the irony) about this decision. Watch it here.
I felt much peace after making these three decisions.
Focus is a founder’s superpower, they say.
I am still figuring things out. But for sure, things are getting clearer and better.
I can testify: clarity comes only from motion.
I’ve looked confused for so long that it doesn’t bother me anymore.
I am committed to making progress.
Still, I need to focus. That’s why I feel lighter this weekend.
And it’s what I’m going to do heading into the week.
Random nugget: I met a medical student this week who asked me what I would do differently given the path I’m now on. I knew my answer would surprise him, and it did. I said I would study harder and just be more diligent as a medical student, despite not intending to practice. Why? Because diligence always pays.
In the spirit of focus, I won’t try to say more at this time. Except—
Thank you to everyone who subscribed in the last week. You are awesome. I’ll have a proper welcome email set up someday soon. If that’s you, please reply so I know you got this.
I’m grateful for your attention.
So grateful for everything.
Cheers to you and I growing together.
This is a safe and happy place.
Regards,
Taiwo.